We work with you to develop individual strategies to prevent churn. The basis for this is the 360° view we have of every customer. We know their preferences and usage behavior and start churn prevention before a cancellation occurs.

We provide your readers with attractive and tailor-made renewal offers based on the all-round view. Since we know which merchandising articles, seminars, events, digital or print titles they have consumed in the past, we know their interests. In the case of telephone cancellations, our service agents submit a tailor-made offer directly based on the system. Depending on the agreed workflow, the individual win-back offer is also sent by post, email, WhatsApp, etc.

If customers cancel online in your webshop, we play out an accurate and usage-based cancellation prevention offer live. We define the churn prevention measures in consultation with you. After querying the reason for cancellation, we can offer your subscribers, for example

• subscription breaks,
• return to the old price,
• special discounts or
• title changes.

If the offer is accepted, all changes are transferred fully automatically to the relevant systems and are available there in real time.